Case Study: How PJ’s Coffee is Using Square and INFI to Notch 45% More Per Order
“The kiosk generates higher revenue and more items per transaction than baristas, which is excellent for reducing labor costs.”
Yagnesh Mehta, Franchise Owner, PJ’s Coffee
- Client: PJ’s Coffee
- Industry: Coffee Shop
- Point of Sale: Square
- Gains: INFI’s technology creates an average increase of 45.1% per order
Overview
Yagnesh Mehta is new to running a coffee shop, but excels at optimizing his businesses.
Once he was up and running with his first PJ’s Coffee franchise, he was facing some innate challenges. His mall location had unusual coffee shop foot traffic, with peak hours being noon to 3 pm vs. a pre-work rush. His luxury mall lease also comes at a premium.
If he was going to make this work, he had to find ways to be as efficient as possible.
Challenge
As Yagnesh set out to optimize operations, one area he’s focused on is helping customers self-serve with kiosks. PJ’s Coffee is using Square for its POS, and they utilize INFI kiosks for franchisees. For Yagnesh, a kiosk was more than a nice option for ordering—this was key to increasing his revenue, decreasing his costs, and boosting margins.
Yagnesh’s vision was bolder than a double-shot Americano: he was going to elevate the average ticket size across every single transaction while reducing his reliance on staff. By implementing INFI at his counter, Yagnesh aimed to transition from reactive service to a proactive, customer-led growth model that could scale endlessly.
For Yagnesh’s PJ’s in 2025, the average ticket size for employees was around $7.92 with top-tier baristas hitting low $10 tickets. The problem for Yagnesh (and all restaurant operators and coffee shop owners) is that finding staff members who can consistently perform at that upper range is challenging.
In fast-paced coffee shop environments, baristas miss opportunities for a syrup add-on, or a pastry pairing. But these misses add up to thousands of dollars in lost revenue every month.
Yagnesh recognized that to scale his business effectively, he had to do something differently.
“I’m a kiosk believer. I would actually love to have ten more kiosks here. The kiosk generates higher revenue and more items per transaction than baristas, which is excellent for reducing labor costs.”
-Yagnesh Mehta, Franchise Owner, PJ’s Coffee
Solution
Yagnesh’s PJ’s uses INFI kiosks at the counter, allowing guests to order directly. With INFI’s kiosk, the shop has a system that is in sync with the Square POS, syncing inventory and modifiers and also promoting seasonal items and upsells.
The kiosk is positioned to be the first point of contact for customers, allowing them to browse the menu at their own pace—and upgrade their orders without feeling embarrassed or judged. This reduced the pressure on baristas, who could then focus on their coffee craft and maintaining a warm, human atmosphere.
“INFI’s kiosks themselves are producing great results. I would even like to get people using them more because I have seen the financial performance they can drive. We’re at 27% of orders coming through our kiosks, and I’d love to get that to 50 or even 60% if possible.”
– Yagnesh Mehta, Franchise Owner, PJ’s Coffee
Impact
Key Metrics
- 45.1% increase in average ticket size compared to his staff’s average sales
- $11.49 average ticket value generated by the INFI kiosk
- 26.7% of total orders currently processed through digital channels
- $1.39 higher per order than the store’s top performing salesperson
The INFI results are undeniable at PJ’s: the kiosk has achieved a consistent $11.49 average ticket, which is nearly $4.00 higher than the manual transaction average of $7.92. In 2025, the kiosk proved to generate 45.1% more revenue per ticket than the average staff member, and handled 26.7% of total orders.
See for Yourself
If these kinds of results sound too good to be true, think again. Time and time again, we see that when customers commit to a self-service kiosk model, their numbers go up across the board. Sophie’s Cuban Cuisine saw similar leaps in their restaurant. The food, clientele, and POS are different, but the one thing that’s consistent? INFI’s technology.
See how the INFI’s platform and guided growth mindset can help you achieve similar revenue lifts in your locations. Contact an INFI growth expert today to start your journey toward customer-led growth.
