Case Study: How Juice Press is Using Square and INFI to Drive 15.9% More Per Order
- Client: Juice Press
- Industry: Quick Service Restaurant (Juice Bar)
- Locations: 18
- Point of Sale: Square
- Key Stakeholder: Rob Mesika, Chief Operating Officer
Overview
Juice Press is a well-known quick service juice bar brand focused on fast, healthy options for customers on the go. With 18 locations and high peak-hour demand across New York City, the brand continually seeks ways to improve operational efficiency while maintaining a seamless customer experience.
To meet that standard, Juice Press needed a self-service solution that could absorb peak-hour volume, free employees to focus on drink production, and drive higher order values without adding to the labor line.
Challenge
As Juice Press locations grew busier, particularly during peak sales periods and summer months, employees faced increasing pressure managing long lines, custom drink orders, and grab-and-go items simultaneously. Online orders, fulfilled by the same in-store staff, compounded the strain.
Key challenges included:
- Reducing employee workload during peak periods by allowing staff to focus on drink preparation rather than order-taking and register management.
- Managing strict New York labor laws that require schedule changes up to two weeks in advance, making it difficult to staff reactively for sudden demand spikes.
- Handling a complex dual-format transaction model where customers frequently combine made-to-order drinks with grab-and-go items while still expecting a single, fast checkout experience.
- Avoiding costly labor threshold increases where even small staffing additions could trigger the need for a new hire and significantly impact margins.
- Finding a scalable operational solution that could support peak-hour volume, improve the ordering experience, and increase throughput without immediately adding staff.
Solution
Juice Press implemented INFI self-service kiosks integrated with Square POS, equipped with barcode scanners to support both made-to-order drinks and grab-and-go items.
Why Juice Press Chose INFI
Seamless Square Integration
The INFI kiosk integrated directly with Square POS, keeping menu updates, pricing, and modifiers in sync across channels. No double entry, reconciliation, or friction in the back of house.
Built-In Barcode Scanning
INFI configured the kiosks with barcode scanning capability, solving one of Juice Press’s most specific operational challenges. Customers can order a custom drink and scan a grab-and-go item from the cooler in a single transaction. One payment. One interaction.
AI-Driven Recommendations
Smart upsell logic presented every modifier, add-on, and customization option consistently across every order, driving higher ticket averages without relying on an employee to prompt the conversation.
Consultative Implementation
The INFI team handled the full implementation, configuring the kiosk around the Juice Press workflow rather than a generic setup. The team went live with a system built for their operation from day one.
A Scalable Operational Partner
Juice Press needed a solution that could grow with the brand across all 18 locations. INFI provided the infrastructure and ongoing support to make the kiosk a durable part of their operating model.
Impact
Key Metrics
- 15.9% increase in average ticket size compared to cashier orders
- $16.87 average ticket value generated by the INFI kiosk
- $14.56 average ticket value through Square cashier orders
- $2.31 more per order, without a single upsell conversation from an employee
After deployment, Juice Press saw measurable impact across operational performance and revenue.
Kiosk orders averaged $2.31 more per transaction than cashier orders, a 15.9% increase in average ticket value generated without a single upsell conversation from an employee.
Operational Performance
With order-taking moved to the kiosk, employees stayed at their stations during rush periods instead of cycling between the register and preparation. Throughput improved across peak windows without adding a body to the schedule.
Ordering Channel Insights
The barcode scanning feature extended the kiosk’s value beyond made-to-order drinks. Grab-and-go purchases now complete at the kiosk without requiring a cashier touchpoint, meaningfully reducing friction in a grab-and-go heavy store.
Conclusion
By deploying INFI self-service kiosks integrated with Square POS, Juice Press gained a smarter answer to peak-hour pressure across 18 New York City locations.
Juice Press now benefits from:
- A self-service channel producing 15.9% higher average tickets than the cashier line
- Reduced employee strain during peak periods, with staff focused on drink production
- A unified checkout for both made-to-order and grab-and-go purchases
- A scalable operating model that absorbs demand spikes without adding to the schedule
For locations where staffing thresholds are a real constraint, the path forward is clear.
