Hello Jasmine Gets Found By More Customers With INFI SITES
A faster, smarter website helped this Chicago tea house dramatically increase its visibility on Google—and put the brand in front of customers searching for boba, tea, and Taiwanese food.
- Client:Hello Jasmine
- Industry:Taiwanese tea house — boba, popcorn chicken, bento
- Locations:3 (Chinatown, Lincoln Park, Lincoln Square — Chicago)
- Point of Sale:Square
- INFI products:SITES, ORDER (self-ordering kiosk), GROW
The Challenge: A Great Restaurant That Was Hard To Find Online
Hello Jasmine already had a strong local reputation. With three Chicago locations and more than 2,000 Google reviews across its restaurants, customers clearly loved the brand.
But its website wasn't helping nearly as much as it could. The site was built on Wix, was slow on mobile devices, and wasn't giving Google enough information about the restaurant, its locations, or its menu.
That meant Hello Jasmine was missing opportunities to show up when people searched for things like:
- Boba in Chicago
- Bubble tea in Chicago
- Taiwanese food in Chicago
- Boba in Chinatown
- Best boba near me
The brand was known by its existing customers. The opportunity was getting discovered by new ones.
The Solution: A Website Built To Get Hello Jasmine Found
In June 2026, Hello Jasmine moved its existing website to INFI SITES — keeping the same domain, brand, and audience.
INFI rebuilt the site to do more than simply look good. It was designed to help customers find Hello Jasmine, understand what they offer, and take action.
Faster For Customers
The new website loads dramatically faster on mobile devices. Google's real-world data showed mobile load time improving by 57%, with Google's performance rating moving from SLOW to FAST.
That means customers spend less time waiting and more time exploring the menu, finding a location, and deciding where to go.
Easier For Google To Understand
INFI structured the website so search engines could clearly understand:
- Each Hello Jasmine location
- Hours and location information
- Menu items
- Restaurant categories
- The brand's products and services
And because the menu connects directly with Square, Hello Jasmine's menu stays up to date without the team having to maintain two separate menus.
Built To Reach New Customers
Most importantly, INFI helped Hello Jasmine compete for searches from people who didn't already know the brand. That's where the biggest growth happened.
The Results: More People Finding Hello Jasmine
The results were significant. In comparable periods before and after the website migration:
| Google Search Console | Before | After | Change |
|---|---|---|---|
| Google search impressions | 35,167 | 55,942 | +59% |
| Searches the website appeared for | 1,175 | 3,101 | +164% |
| Searches ranking on page one | 668 | 1,303 | +95% |
| Clicks from non-brand searches | 92 | 215 | +134% |
These aren't simply more people searching for “Hello Jasmine.” The biggest change came from new customers searching for what Hello Jasmine sells. For example:
| Search | Before | After |
|---|---|---|
| “jasmine bubble tea” | Page 3 | Page 1 |
| “chicago boba” | Page 4 | Page 1 |
| “boba chicago” | Page 5 | Page 2 |
| “bubble tea chicago” | Page 5 | Page 2 |
The website went from being difficult for Google to understand to becoming a much stronger way for new customers to discover the business.
From Invisible To In The Conversation
Before INFI, Hello Jasmine already owned searches for its own brand name. The bigger opportunity was reaching people who had never heard of Hello Jasmine before.
That's exactly where the new website started making a difference. Searches for terms like “Chicago boba” and “Taiwanese food Chicago” began bringing Hello Jasmine into the conversation.
And that's the real value of a restaurant website: it's not just a place to put your menu. It's another way for new customers to discover your business.
And It Doesn't Stop With Google
INFI SITES is also built to make restaurant information easier for today's AI-powered search tools to understand. The site is structured so AI search engines can read and understand important information about Hello Jasmine — including its locations, hours, menu, and offerings.
In one September 2026 test, an AI answer engine recommended Hello Jasmine when asked where to find brown sugar boba in Chicago.
While AI-driven traffic isn't something Hello Jasmine can currently measure directly, the website is built to make the brand's information accessible to both traditional search engines and the growing number of AI-powered tools customers use to find businesses.
The Bottom Line
Hello Jasmine didn't need to change its brand. It didn't need to change its locations. It didn't need to change its menu. It needed a website that worked harder for the business.
With INFI SITES, Hello Jasmine got a faster website, better search visibility, and a significantly larger presence in searches from people looking for the products it sells.
More visibility. More discovery. More opportunities to bring new customers through the door. That's what a restaurant website should do.
What INFI Changed
- Slow mobile experience
- Limited search visibility
- Few menu details available to Google
- Separate, manually maintained website menu
- Limited opportunity to appear for non-brand searches
- 57% faster mobile experience
- 95% more Page 1 search rankings
- 134% more non-brand search clicks
- 3,000+ search queries driving visibility
- Live menu connected to Square
- Location, hours, menu, and restaurant information structured for search and AI
Want Your Restaurant To Get Found By More Customers?
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