Sugarland Bakery Gets More Customers In The Door With INFI
How one local bakery used INFI to get found online, make ordering easier, increase order value, and build its reputation.
Client: Sugarland Bakery (→ www.sugarlandbakerynj.com)
- Industry:Asian & Japanese bakery (cakes, roll cakes, pastries, bubble tea)
- Locations:1 (57 Main St, Madison, New Jersey)
- Point of Sale:Square
- INFI products:ORDER (self-order kiosk), ONLINE, SITES, GROW (ads, Google profile, AI review replies)
Sugarland Bakery is a neighborhood bakery in Madison, New Jersey, specializing in Japanese-inspired pastries, cakes, and bubble tea.
Like many independent restaurants, Sugarland had a great product and a loyal customer base. But getting discovered by new customers, managing busy periods, and keeping up with its online presence took time and resources.
That’s where INFI came in.
In just five months, Sugarland added INFI self-ordering, online ordering, a new website, Google optimization, digital advertising, and automated review responses — all while continuing to use the Square POS they already had.
And the results are clear.
The Results At A Glance
1. Attract More Customers
Getting Found When Customers Are Searching
Great food doesn’t matter if customers can’t find you.
Sugarland partnered with INFI to improve its online presence with a new website, Google Business Profile management, search optimization, and targeted advertising.
The goal wasn’t to reach everyone.
It was to reach people nearby who were actually looking for a bakery, pastries, bubble tea, or something specific Sugarland sells.
146,972 Local Ad Impressions
INFI’s advertising campaigns generated:
- 6,635 clicks
- 910 requests for driving directions
- 708 menu views
- 522 website visits
- 122 order starts
And because Sugarland is a local business, reaching the right people matters more than simply reaching a large audience.
98.9% of ad impressions came from New Jersey, while 94.5% were viewed on phones — exactly where customers are likely to be searching while deciding where to eat or shop.
Showing Up More Often On Google
INFI also helped Sugarland build a stronger organic presence in Google search.
Comparing two matched 56-day periods after the new site launched:
- Organic search impressions increased 30%.
- Clicks increased 23.2%.
- The number of searches Sugarland appeared for increased 33%.
The biggest gains came from highly relevant local searches such as:
- Bakery in Madison
- Bakeries Madison NJ
- Madison NJ bakery
- Best bakery near me
- Bubble tea Madison NJ
The website also began appearing for more specific searches tied to Sugarland’s products, including Basque cheesecake, Japanese cheesecake, macarons, tanghulu, and bubble tea.
That matters because someone searching for “Basque cheesecake near me” is a much more specific potential customer than someone simply searching for “bakery.”
2. Turn More Visits Into Revenue
More Orders Without Adding Another Person Behind The Counter
Once customers find Sugarland, INFI makes it easier for them to order.
Sugarland’s busiest hours can put a lot of pressure on the counter. Customers want to order quickly, while employees need to keep up with preparing pastries, drinks, and other orders.
The INFI kiosk gives customers another way to order.
Today, 27.3% of Sugarland’s orders come through the kiosk, up from roughly 22% during its first few months.
And during some of the bakery’s busiest periods, the impact is even bigger.
Between noon and 3 p.m. and again around 6 p.m., the kiosk handles roughly one-third of all orders.
That means customers can order for themselves while the team stays focused on making the food and serving guests.
The kiosk has become another member of the team — helping us keep orders moving when we’re busiest.
— Alex Lei, Owner, Sugarland Bakery
A Better Way To Handle The Rush
The kiosk isn’t replacing Sugarland’s existing ordering experience. It’s giving customers another option.
Customers who want to order at the counter still can. Customers who prefer to order themselves can use the kiosk instead.
And because INFI works with Sugarland’s existing Square POS, orders flow into the restaurant’s existing operation.
3. Build A Reputation That Brings Customers Back
Keeping Customers Engaged After They Visit
Getting a customer through the door is only part of the equation.
Sugarland also wanted to make sure its Google presence stayed fresh and that customers felt heard.
INFI helps manage the bakery’s Google Business Profile, including photos, information, and customer reviews.
Since July, 100% of Sugarland’s Google reviews have received a response.
INFI’s AI-powered review responses help the bakery respond quickly while still creating a personalized response to each customer.
And the Google profile continues to showcase the products customers can actually find at Sugarland.
One Platform. A Continuous Growth Cycle.
What makes Sugarland’s story interesting isn’t one individual feature.
It’s what happens when the pieces work together.
More visibility brings more potential customers. More customers create more opportunities to order. Great experiences lead to reviews and a stronger reputation — which helps attract the next customer.
The Bottom Line
Sugarland Bakery didn’t need to become a chain to operate like a modern, digitally connected restaurant.
With INFI, this single-location bakery has more ways for customers to find it, more ways for customers to order, and more tools to turn great customer experiences into a stronger online reputation.
More visibility. More orders. More revenue opportunities. A stronger reputation.
That’s the INFI growth flywheel.
Ready To See What INFI Could Do For Your Restaurant?
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